Charlotte and Ben are the children of Arthur Hollins second family. They still live at Fordhall Farm with their parents. Their father pioneered yoghurt production in the U.K. and is recognised as an early pioneer of organic farming. The rented farm is on land adjacent to the Muller factory and extends down to the banks of the River Tern.

Both Charlotte and Ben went to the Grove School. Charlotte graduated from University of Central Lancashire with a degree in Environmental Management with Maths, in the summer of 2003. She works as a carer at Cheswardine Hall while developing the business plan for the farm. Ben went to Rease Heath College to study for the National Diploma in Agriculture and has now started an HND in Agriculture at Harper Adams Agricultural University.

They both grew up imbued with their father's philosophy about working with nature. Their father took over the farm when his father died. Arthur was 14 years old and faced with debts. He changed the way that his father worked the land after noticing the high fertility of the woodland soil compared with the fields being farmed.

Following research into soil erosion and fertility he developed Fordhall into an organic farm with a thriving yoghurt business and a range of associated activities on the site. Profits were spent of further research and development work. The death of his first wife, illness, battles to resist developer's ambitions for the site and foot and mouth disease all took their toll. The farm has declined from the peak of the 1960's when Fordhall Farm and Palethorpes were the two biggest local employers.

Charlotte and Ben have been away to college and appreciate the reasons behind the conventional agro-business approach of farmers and policy makers. They are keen to do their own thing and to restore the fortunes of Fordhall Farm. They hope to build on the tradition of Fordhall farm and share their father's life time experience with others. They see Fordhall farm as a symbol of a future in which economic, social and environmental influences are brought together to shape sustainable development.

Charlotte and Ben grew up largely unaware of what their father represented. They knew only that he had started with nothing and grown the business of the farm. They witnessed the decline during their lifetime. They are now, themselves wanting to take up the challenge to ensure the survival of the farm by unlocking the potential inherent in the farm's history, their fathers influence on the organic movement in the UK and the new demand for a sustainable agriculture. They have been given a few months grace by the landlord to deliver the plan and secure the resources to achieve it. The farm is presently allocated as employment land in the North Shropshire Local Plan. This may change as a result of a Planning Inquiry into the Local Plan.